Lively All Natural Body Care

Objective: This project aimed to create a fresh new skincare line that would provide consumers with a guilt-free, all-natural alternative to other skincare brands. I created a scripted wordmark to feel personal and soft and made little handcrafted illustrations to give each design a bit of pop. Lively taps into nature and uses sustainable all-natural ingredients and eco-friendly packaging. The brand was inspired by plants, trees, the ocean, the moon, and the sun. Lively believes every human deserves organic products, straight from the earth.