Halo Reflective Apparel

Objective: The goal of this project was to come up with a solution to a current problem that could benefit society. I chose to focus on the issue of pedestrian safety and change the conversation around safety and fashion. Reflectors were never considered trendy but my solution was to team up with existing sustainable fashion brands and integrate Halo reflective technology into each garment. Ultimately, helping make every pedestrian walking at night safer without compromise. I created the visual brand identity for Halo, including a logo, website, clothing design, guerilla ad, and TikTok video.

Outdoor street photos taken by: Lianna Huang